Why is SEO so important?

Lyndon Price

Lyndon is our technology, social media strategist and content marketing expert, with a a background in Technology and Newspaper Publishing.

Why is SEO so important?

SEO (Search Engine Optimisation) is a vital part of your growing your website into a strong and stable backbone to your business. Many people spend a lot a money and time on creating the perfect website with flashy graphics and killer content and then sit and wait for the customers to pour in. Surprise, surprise the leads don’t arrive and the calls to action are never followed.

So what is SEO?

It is the process of growing a website’s organic search traffic by utilising keywords, content creation, on-page SEO and off-page SEO.

Eh, What does that mean !?

Basically, on-page SEO means looking at elements on your website such as your headings, your content, internal links and URLs and making sure that they are all labelled appropriately and contain the correct words to represent what your website is all about. This allows search engines to understand what your website is all about and value how important it is to the World. The more valuable the search engines think that your website and content are worth the more credibility you will get and the higher up the rankings you will go.

Off-page SEO, is looking at things away from your own website, such as links from other websites, known as backlinks

Give me another clue

The best way to look at how SEO can help your website, is to imagine your website as a tree.

Your tree, is magnificent and full of interesting branches and leaves but it lives in a forest with lots of other trees that appear similar. The only was to be seen and stand out from the rest off the trees is to become a bigger and better tree than the others around.

The best way to grow, is to have a good healthy strong root structure, that feeds nutrients into the tree and thus creating a magnificent beautiful specimen that people can find easily and enjoy.

The various roots spread out far and wild and bring in water and goodness from all around making the tree solid and strong.

SEO creates organic routes from other sites and search engines that helps your website grow and become stronger and more get more attention.

SEO - explained

So how can I implement SEO on my website?

The best way is to seek professional assistance, unless you have full control over you website and can alter the key components in the structures of the pages as well as the content upon those pages. You will also need to understand what keywords are relevant and important for your business.

Is SEO worth the effort?

Yes, it is a vital part of your marketing strategy. Your website is, at the end of the day, your most valuable weapon in your arsenal. You have full control over your website and therefore control of your destiny.

Social Media on the other hand is an unknown. What if your account gets hacked and your loose your followers over night ? What if policies or algorithms suddenly change and you loose some or all of your audience ? What if your Social Media channel is suddenly not the ‘in thing’ and you have start all over again on a new platform?

We can help you get your SEO sorted….


Top Chef praises world-famous Abergavenny Food Festival for being ‘unique’

By Katharine Skellon | October 19, 2023

AROUND 20,000 visitors flocked to the Abergavenny Food Festival to see culinary stars take to the stage as the event celebrated its 25th anniversary last month. The star-studded line-up saw some of the very best names in the industry- Andi Oliver, Angela Hartnett OBE, Jeremy Pang, Cyrus Todiwala OBE and Bake-off star Jurgen Krauss take to…

Torfaen Tigers Wheelchair Rugby League Team

By Katharine Skellon | April 23, 2023

Press coverage is always a great way help to raise awareness of charities and volunteer groups. Torfaen Tigers Wheelchair Rugby League Team is in need of attracting new supporters and volunteers, so that they can continue as a competitive team. Wheelchair Rugby League is an inclusive sport that offers both disabled and non-disabled players the…

What is a blog, what is a post and what is a page?

By Lyndon Price | March 30, 2023

When discussing websites, there are several frequently asked questions, including: Let’s delve into each of these to gain a better understanding. What is a page? A page is a fundamental building block of a website, comprising various types of content like text, images, videos, and interactive elements. Websites generally have multiple pages, each with its…

Back up your data NOW

By Lyndon Price | March 29, 2023

Why Data Backup is Vital Living in the digital age, technology is an integral part of our daily lives. From storing important work documents to preserving family photos, most of our valuable data is now stored digitally. However, with technology being prone to malfunctions, hacking, and human errors, it’s crucial to back up your data…

GPT-4 – ai is about to get even more powerful

By Lyndon Price | March 11, 2023

Artificial intelligence has come a long way in the past decade, and with each passing year, we see new breakthroughs that push the boundaries of what computers can do. One such breakthrough is GPT-4, which promises to be the most advanced language processing AI model yet. GPT-4 stands for “Generative Pre-trained Transformer 4,” and it’s…

Will ai put everyone out of job?

By Lyndon Price | March 9, 2023

The impact of ai on employment is a complex issue, and there is no straightforward answer. While AI has the potential to automate many jobs and replace human labour in certain industries, it can also create new job opportunities and enhance existing ones. It’s essential to understand that AI is not a standalone technology but…

Google Analytics 4

By Lyndon Price | February 8, 2023

GA4, or Google Analytics 4, is the most up to date version of Google’s web analytics tool. It was released in October 2020 and is the successor to the popular Google Analytics Universal Analytics (UA) version. GA4 is a significant upgrade over UA, with several new features and enhancements that make it a must-have tool…

What is SEO ?

By Lyndon Price | February 3, 2023

Everyone talks about SEO and how it can benefit our online lives but for many small businesses, Search Engine Optimisation is a very complex topic that looks at lots of separate entities and scores you accordingly. We are not going to go too deeply into SEO as it could easily fill a book in it’s…

A look back at 2022 and here’s to 2023

By Katharine Skellon | January 2, 2023

Happy New Year! As we step into a bright New Year and bid a fond farewell to the old, it seems an apt time to reflect on some of our highlights of 2022. If our paths haven’t crossed before, I’m Katharine, a journalist for more than 20 years in newspaper media, whilst my husband Lyndon…

Why is SEO so important?

By Lyndon Price | November 14, 2022

SEO (Search Engine Optimisation) is a vital part of your growing your website into a strong and stable backbone to your business. Many people spend a lot a money and time on creating the perfect website with flashy graphics and killer content and then sit and wait for the customers to pour in. Surprise, surprise…