When discussing websites, there are several frequently asked questions, including: Let’s delve into each of these to gain a better understanding. What is a page? A page is a fundamental building block of a website, comprising various types of content like text, images, videos, and interactive elements. Websites generally have multiple pages, each with its…

Why Data Backup is Vital Living in the digital age, technology is an integral part of our daily lives. From storing important work documents to preserving family photos, most of our valuable data is now stored digitally. However, with technology being prone to malfunctions, hacking, and human errors, it’s crucial to back up your data…

Artificial intelligence has come a long way in the past decade, and with each passing year, we see new breakthroughs that push the boundaries of what computers can do. One such breakthrough is GPT-4, which promises to be the most advanced language processing AI model yet. GPT-4 stands for “Generative Pre-trained Transformer 4,” and it’s…

The impact of ai on employment is a complex issue, and there is no straightforward answer. While AI has the potential to automate many jobs and replace human labour in certain industries, it can also create new job opportunities and enhance existing ones. It’s essential to understand that AI is not a standalone technology but…

GA4, or Google Analytics 4, is the most up to date version of Google’s web analytics tool. It was released in October 2020 and is the successor to the popular Google Analytics Universal Analytics (UA) version. GA4 is a significant upgrade over UA, with several new features and enhancements that make it a must-have tool…

Everyone talks about SEO and how it can benefit our online lives but for many small businesses, Search Engine Optimisation is a very complex topic that looks at lots of separate entities and scores you accordingly. We are not going to go too deeply into SEO as it could easily fill a book in it’s…

Happy New Year! As we step into a bright New Year and bid a fond farewell to the old, it seems an apt time to reflect on some of our highlights of 2022. If our paths haven’t crossed before, I’m Katharine, a journalist for more than 20 years in newspaper media, whilst my husband Lyndon…

SEO (Search Engine Optimisation) is a vital part of your growing your website into a strong and stable backbone to your business. Many people spend a lot a money and time on creating the perfect website with flashy graphics and killer content and then sit and wait for the customers to pour in. Surprise, surprise…