Accuracy or Acurracy ?
Accuracy is so important in your messages, as is double checking before you post. Whether it’s your latest blog or a simple Facebook post, get your message right first time. By the time you’ve noticed your error, umpteen potential customers have already noticed your mistake.
In this example, The Daily Mail managed to invent the county of ‘Grent’, used ‘taking’ instead of ‘taken’ and also managed to change Matt’s name to Mark twice all within the space of four bullet points.
That takes some doing.
Can you spot the typo in this public information poster?
A Tempererature ?
Always check and then re-check, particularly on mobile devices that have autocorrect functionality, it’s always best to do a re-read before you hit send.